Monthly Archives: April 2010 »
Social Media for Demand Generation: Silver Bullet or Snake Oil?
Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that’s what the internet marketing consultants, evangelists, gurus, and camp followers have been preaching
Read More »Effective B2B demand generation should not be complicated
Unfortunately, with the advent of sophisticated CRM and sales automation tools, we are seeing a tendency to over-think and over-complicate the DG process or to rely too heavily on technology as a “silver bullet.”
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