Monthly Archives: May 2010 »
The Missing Link in Lead Qualification Systems: Sales
Demand generation marketers often spend countless hours designing and fine-tuning their lead handling systems. Complicated flow charts are created, lead questionnaire content is debated endlessly, forms are designed, and telemarketing and email scripts are
Read More »Social Media Success Won’t Fix a Broken Sales Funnel
If you are a B2B marketer looking to use social media as a way to generate more sales leads, by all means test and experiment with it. However, first be sure that your CRM
Read More »A Humorous Look at Social Media
I am off to the B2B Summit in Phoenix, Arizona and while I am gone, I thought you would enjoy this short video that we put together
Read More »Social Media for Demand Generation….Is it more of a B2C than a B2B phenomenon?
Now, it turns out that small businesses (B2C) have also jumped on the Twitter bandwagon in a big way. From pizza parlors to independent and specialty retailers, small businesses are increasingly using Twitter to
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