Monthly Archives: June 2010 »
Customer Referrals Act as CRM Catalysts across Social Media
Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your CRM system. Sounds like a cliché? Well, maybe; but it’s
Read More »Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!
Social media plays an important role in the sales cycle, but keeping your CRM database is key. No matter how many budget cuts your organization introduces to cope with challenging times, you somehow make
Read More »How Social Media Can Augment Your CRM Effectiveness
Enhancing CRM using social media for B2B lead generation. While B2B lead generation is an ongoing activity that fuels your sales funnel, how you nurture the leads and turn them into customers is a
Read More »Social Media and CRM working together for better lead generation
At the recently concluded Internet Week in New York, the Advertising Research Foundation (ARF) hosted a panel discussion on social media and its impact on CRM. The resounding message from the expert panellists, all
Read More »Make Sales Leads a Privilege, Not a Right
Want to significantly increase your B2B lead conversion rates and get your salespeople to provide near 100 percent feedback on lead status? Then stop sending them sales leads— seriously! Instead, set up an online
Read More »Overcoming Lengthening B2B Sales Cycles
Recent research from a number of sources confirms what all of us in demand generation have suspected for some time now: (1) In spite of the proliferation of new marketing communications tools like social
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