Monthly Archives: July 2010 »
Inside Sales Versus Outside Lead Qualification in B2B Marketing: A Needless Conflict
In a world where technology has made it possible to transact business remotely, many companies have found that a well managed inside tele-sales operation can boost profits by increasing coverage, serving customers faster, and
Read More »The Best Mailing List for B2B Lead Generation
When it comes to success in B2B lead generation, everybody knows that the mailing list is the most important ingredient in any campaign. A poor list will always produce dismal results, no matter how
Read More »Connecting the Dots Between Lead Generation, Sales and CRM
For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done that. Don’t we all from time to time? Actually, in business, everyone stands to gain from a periodic retrospective
Read More »Uniting Sales and Marketing Under One Umbrella
Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between
Read More »Strategic Planning for Inbound Marketing
When organizations take on inbound marketing, it requires an integrated marketing approach to ensure that every initiative is part of a strategic plan. In order to deliver the overall marketing and CRM goals, inbound
Read More »Following inbound marketing trends enables adoption of best practices for lead generation
Inbound marketing is the strategic use of tools and techniques that draw the attention of a qualified target audience through relevant content and interactive engagement. That’s a simple definition of Inbound Marketing. The keyword
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