Monthly Archives: September 2010 »
Demand generation — when pull not push seals the deal!
In my previous blog I commented on how demand generation goes beyond a leads database; that it involves nurturing true, qualified leads. I raised an important question about marketing strategy — Do you tend
Read More »Questions for a Demand Generator
Too often, in the race for bigger numbers, demand generation is confused to mean pushing unqualified sales leads. Rather than working on a pull strategy to maximize and nurture true leads, we end up
Read More »
