Monthly Archives: November 2010 »
How to Avoid Becoming the Next Demand Generation Horror Show Star!
Having been in this industry for close to 2 decades, I have seen some real horror stories. Companies spending obscene amounts of money on lead generation — from inbound and outbound marketing to sales
Read More »The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
Read More »Is There More to Social Media than Meets the Eye?
In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,
Read More »Crowdsourcing – tried it; I’m impressed!
Where there is a need, there is opportunity.This week I tried, for the first time, a concept that I’ve been hearing more and more about -- crowdsourcing. In the process of conceptualizing a brand
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