When it comes to social media marketing no business wants to be left behind. It’s mostly free, elicits immediate response and has tremendous reach. Employees and executives are encouraged to ‘tweet’ new products/services and
…And love your watch! I do. I really love every watch I own. Each one is unique and has a special place in my life. So when I had issues with my brand new
For social media to work in a B2B context we need total alignment of all go-to-market tactics. Unfortunately, the “experts” are looking at social media as a single focus tactic, despite the fact that
I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging
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