Monthly Archives: March 2011 »
Social Media and B2B Lead Generation…A definite work in progress
- Take the statistics with a grain of salt A recent Survey by Hubspot, “The 2011 State of Inbound Marketing” offers statistics on the average cost per lead for Inbound vs. Outbound marketing in
Read More »10 Reasons NOT TO Use Social Media
I can see some of you raise your eyebrows as you read the title of this blog post. When every individual and every business is deeply and passionately immersed in social media, what planet
Read More »Understanding the Umbrella of Social Media Technologies
Familiarize yourself with Social Media Glossary for B2B Get to know the language and terminology Were you one of those who pooh-poohed David Fincher’s “The Social Network”? Stayed away from watching “a movie about
Read More »A 10-Point Checklist for Achieving Marketing Leadership
As business owners and head honchos of organizations, no matter how big or small, we have the responsibility of demonstrating marketing leadership. A vital part of that is staying relevant and infusing into our
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