Monthly Archives: April 2011 »
When it comes to Effective Lead Generation…Less is More
Remember the maze puzzles we did as kids? Or why go so far back – most of us use a GPS to navigate these days. I find the experience somewhat similar to cracking a
Read More »Do People Provide False Contact Information Online? 69% of the time!
It’s true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing tactic. Organizations include a strategically designed landing page in
Read More »Account Mapping and Intelligence – A waste of time or worth the effort?
account mapping, intelligence, B2B lead generation, demand generation, lead generation, CRM tool, internal list management
Read More »Can a small company think ‘big’ when it comes to B2B lead generation?
- Yes! Provided the right factors are at play In a difficult economy smaller companies are the first to feel the pinch. Lack of a demand generation strategy and process are the main reasons
Read More »Evolution of Social Media for B2B Lead Generation
“Analytics is key” says Paul Dunay Social Media Expert “After 2 years of developing a strategy to deal with various types of social media conversations within Avaya we finally got the monitoring and routing
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