Monthly Archives: July 2011 »
Effectiveness of Social Media Marketing for B2B – The Debate Rages On
Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go up the numbers on the opposite side start to grow
Read More »Comparing Centralized vs. Decentralized Marketing – Finding Middle Ground
My post last week drew some crossfire between my friends in the C Suite and their senior marketing managers. I raised the question about whether the bean counters were stifling marketing creativity and it
Read More »Are Your Bean Counters Stifling Marketing Creativity?
A few months ago I posted on this blog about how and why small companies can think big. It’s like the small, fast cars on the race track. Smaller players can act fast because
Read More »How to Build a ‘Fast and Furious’ Demand Generation Process
The Honda Indy is coming up in Toronto at the end of this week (July 8-10, 2011); celebrating 25 years I believe. When it comes to Indy car racing, there is no denying the
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