Monthly Archives: September 2011 »
Is Your Marketing Ready to Adapt to the Changing Business Landscape?
The crevasse between Sales and Marketing is commonly visible across all types of companies. Some choose to ignore it at their own peril and those that take cognizance of it are still struggling to
Read More »Infographics – Why and How You Should Use Them
People love stories. But in these days of digital mania where time is more precious than it ever was before, they love to “hear” and “see” stories much more than they like to read
Read More »Avoid Meaningless Metrics – Monitor Quality Leads Instead
After my post last week, I got some comments from my knowledgeable friends holding very senior corporate positions – apparently they felt I was undermining the value of metrics and reporting in sales in
Read More »“1 in 3 B2B marketers worldwide report financial contribution metrics to senior management”
…But Why Blame Marketing for this? Marketing has traditionally been the first to be blamed when things don’t quite work the way they should. Not much has changed in that respect over the years.
Read More »Ways to Leverage Video Marketing for B2B
A Guest Blog Post by Internet Marketing and Social Media Expert, Liana Ling I hope you enjoyed reading my guest post last week, the first in a short series on Internet marketing and social
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