Monthly Archives: October 2011 »
Social Media for B2B Marketers: Brand Recognition and What Else?
Several months ago, I commented on my blog about Dell’s social media initiatives and the much touted case study of their “success”. Any good marketer should learn from past mistakes and refine demand generation
Read More »B2B Marketing and Lead Generation Challenges – “The Q Continuum”
One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space Nine, and Star Trek: Voyager. For those of you who
Read More »The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective
In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google
Read More »Lessons from Facebook Addicts
I’ve been seeing and hearing so much lately about how individuals can’t do without their daily (or is that hourly?) fix of Facebook that I decided to rock the boat a little bit. So
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