Monthly Archives: November 2011 »
Social Media for B2B and B2C—A Carnival of Grasshoppers?
Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a
Read More »Blogging – the LEADing Numbers
I thought we would focus on blogging this week as it continues to be a staple in corporate social and online strategies. From my perspective, there has been explosion of bad B2B blogs because
Read More »The Challenges that B2B Marketers Find the Most Difficult to Overcome
In my post last week, I promised to share some interesting “sound bytes” from the MarketingSherpa 2012 B2B Marketing Benchmark Report. These are comments from B2B marketers about the barriers they find the most
Read More »LEADing Numbers: Connecting
According to Wikipedia, there are 205 active social networking sites. When it comes time for your business to be involved in social media – which site do you choose? Who is using the site
Read More »Barriers to B2B Marketing
Continuing on my commentary on the MarketingSherpa 2012 B2B Marketing Benchmark Report, I’d like to draw your attention to what organizations consider the top barriers in their effort to overcome marketing challenges. Lack of
Read More »Lead Conversion—the Biggest Challenge in the Marketing-Sales Funnel
A couple of weeks ago we purchased the comprehensive, 200 page MarketingSherpa 2012 B2B Marketing Benchmark Report. This veritable source of marketing insights is a reminder of the B2B marketing industry’s key challenges and
Read More »LEADing Numbers: Featuring Marketing Priorities
Continuing our weekly feature of LEADing Numbers: 1. Top Three Priorites for US Marketers in 2011 are: improving segmentation and targeting, integrating into social channels, leveraging social data and increasing relevancy via dynamic content.
Read More »The Many Faces of “Lead Generation” – Trick or Treat?
Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come around no matter what the weather with their bags open
Read More »LEADing Numbers
I thought we would start some regular features on this blog, starting with a weekly round up of interesting statistics and numbers: 1. 91% of email users have unsubscribed from a company email they
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