Monthly Archives: January 2012 »
Facebook: What have you done for me lately?
As a B2B marketer your quest is primarily to find new, quality leads. You may have a mix of lead generation tactics and processes that have worked for you and some that didn’t. In
Read More »Let’s Put Social Media in Its “Place”…Remember that it cannot “Replace” Sales
At a recent business networking event, an excited senior executive was telling me all about his B2B organization’s brand new social media marketing strategy. I was curious to know what kind of results the
Read More »Does Your Social Media Image Match Ground Realities…or is it up in the air?
Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with
Read More »Automation Tools—Friend or Foe (or do you even know?)
I’m not an avid shopper and I stay away from the malls as much as I can; most definitely during the holiday shopping frenzy. So it’s natural that I thought the crowds would have
Read More »Marketing Resolutions for 2012—Pick One, Many or All!
The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and
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