Monthly Archives: February 2012 »
B2B Sales Funnel Monitoring – Removing the Blocks
Does More Contacts Mean More Sales? The numbers game has long been an affliction that plagues sales and marketing. Now, with the increasing attractiveness of social media marketing, this hunger for “more” has only
Read More »Cracking the Code for Channel Marketing
Demand Generation Goals and Strategies for 2012 Understanding buyer psychology is perhaps the most perplexing challenge marketers face in today’s times. Opinions and perceptions are strongly influenced by what is seen and heard and
Read More »Love Struck, Infatuated or Just in Awe of Social Media?
It’s time to pursue a meaningful relationship… It was another red carpet night in tinsel town this past Sunday; the 2012 Grammy Awards at The Staples Center in LA were watched by music fans
Read More »Is Your LinkedIn Marketing Strategy Generating Business Leads or Just More Noise?
How useful and effective is LinkedIn for B2B lead generation? I’ll begin by saying what I have seen in recent times—I see LinkedIn as being a good forum of exchange for B2B marketers. Unlike
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