Monthly Archives: March 2012 »
B2B Marketers on Pins-And-Needles…What’s All This Anxiety about Pinterest?
10 Ways to Leverage Pinterest for B2B Marketing At a recent B2B networking, the conversation steered naturally to current trends in the B2B marketing world. I heard the usual chants of “our Facebook marketing
Read More »Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »More Social Conversations, Not Social Broadcasts…Please
Of all the social networking tools out there, LinkedIn appears to be the one most favoured in the world of business. And I can see why—the stated purpose of LinkedIn is to “exchange information,
Read More »The Rise of Inbound Marketing
Don’t Just Follow the Trend; Find a Balanced Approach I read with interest the recent HubSpot report on The 2012 State of Inbound Marketing. The key takeaways come as no surprise: Organizations that focus
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