Monthly Archives: May 2012 »
LEADership Articles Worth Reading – May 31, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on lead nurturing and content marketing. Enjoy! Lead Nurturing: You could
Read More »Interesting Infographics: Pinterest
As I was discussing Pinterest yesterday, I thought it would be a good idea to share three interesting infographics I found that help provide a foundation for anyone who has not yet explored this
Read More »Is Pinterest Headed Towards Becoming Pin-Disinterest for B2B?
Fans of the latest social media darling, Pinterest, swear that the social sharing site is great for individuals and businesses alike. The retail market has found a new online show gallery. Professionals who offer
Read More »Is Your In-house Social Media Leader a “Platform Specialist” or a “Marketing Expert?”
The Friday morning buzz on social media networks this past Friday was not the typical “let’s meet for dinner tonight”, “Poker at my house—BYOB” or “folks are out tonight so c’mon over—wings on the
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How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
Read More »“Business Has Only Two Functions—Marketing and Innovation”
The words of wisdom I quote in the headline above are from Milan Kundera, Czech novelist, playwright and poet. To my mind, the man is a genius! For truly, if you cannot be innovative,
Read More »Are you the BEST—Who Cares? How to avoid being lost in the crowd and drowned by the marketing noise
Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said “We Are Number Two But We Try Harder”? The company still uses the “We Try Harder” part
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