Monthly Archives: July 2012 »
The 3 Magic Words of Customer Experience – Positive. Delightful. Exclusive.
From Slumdog Millionaire to the Isles of Wonder at the 2012 London Olympics Opening Ceremony, film producer Danny Boyle has yet again delivered an artistic experience that was positively, delightfully, exclusive. That’s what you
Read More »LEADership Articles Worth Reading – July 27, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. Enjoy! How to Find and Write Benefits that Turn Online Prospects into Buyers More and more,
Read More »
Highly Effective B2B Lead Generation Habits
—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine’s “25 Most Influential Americans” in 1996, Covey was truly a thought
Read More »A Universal Definition of a Lead [Infographic]
For years, we have adhered to what we call a universal definition of a lead for effective lead generation whether B2B or B2C. Even today, it remains not only relevant but necessary to any
Read More »Interesting Infographics: Return on Investment (ROI)
Refining your lead generation process for greater ROI is an ongoing process for all businesses. It is interesting that most of the infographics produced focus on social media ROI. However, after extensive research we
Read More »LEADership Articles Worth Reading – July 12, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on leadership and social media. Enjoy! 6 Leadership Styles, And When
Read More »B2B Demand Generation Using Reverse Engineering Marketing — How to Manage Perceptions and Communicate Value
I have just returned from a two week culinary tour in Paris, France with a buddy of mine. He is the CEO of a company and I met him on my last cruise vacation.
Read More »Interesting Infographics: Marketing Comparisons
I recently discussed the question “Who is winning between traditional and digital marketing” , so I thought it would be appropriate to highlight some interesting infographics that help us compare the different types of
Read More »B2B Lead Generation—Creating a Tasting Menu
Thai cuisine is one of my favourites. When you visit a Thai restaurant, the food is mostly good…BUT it is rarely ever great. On a business trip to Vancouver, BC, I explored, as is
Read More »
