Monthly Archives: August 2012 »
B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content
Most mid-level managers of B2B organizations know what they expect to hear from the C-Suite in a run up to performance target deadlines—“Let’s try to be innovative; let’s do something different.” This is a
Read More »
LEADership Articles Worth Reading – August 23, 2012
Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy! Omni Channel Marketing Companies that have the best data (the
Read More »
The Top Ten CMO Personality Types – Which One Is Your CMO?
As a demand generation advisor and lead generation consultant, I meet and get to know closely, so many CMOs, especially in the B2B market. I like to observe and analyze people’s personalities in context
Read More »
Interesting Infographics: How Productive Are You?
If you know me or have worked with The ALEA Group, you know we are focused on results. We continually strive to provide world class service to our clients. I thought for something different,
Read More »
What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
Read More »LEADership Articles Worth Reading – August 10, 2012
Read some of the lead generation and marketing articles I have rounded up below that we think are worth a read. Enjoy! The 5 Types of Prospects You Meet Online, and How to Sell
Read More »![More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]](http://louisfoong.com/wp-content/uploads/ibm-infographic-290x160.jpg)
More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]
Is Your CEO “Drinking from the Fire Hose”? IBM’s fifth biennial Global CEO Study involved interviews with 1709 CEOs across 18 industries (B2C and B2B) in 64 countries. The consensus based on this
Read More »
Interesting Infographics: Customer and Client Experience
Are you a raving fan of a business? Have you ever had an outstanding customer experience? Following my post on The 3 Magic Words of Customer Experience: Positive. Delightful. Exclusive. I decided to look
Read More »
