Monthly Archives: September 2012 »
$100+ Billion Market for Public Cloud Services
It’s Time B2B Marketing Steps Out of the Box and On to the Cloud—Up, Up and Away! There are no more “ifs” and “buts” or “when”—Cloud for the enterprise is real and the questions
Read More »
Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
Read More »
Interesting Infographics: The CMO
We have been discussing CMO’s and the role of CMO’s recently so I thought it would be timely to examine some Infographics for and about CMOs. First up, is a new infographic from The
Read More »
I Am Louis, Demand Generator and I Love Social Media
So let me tell you what it really means for B2B marketers… Inspired by the famous, “I am Joe and I’m Canadian” campaign, here is my take on social media and what it means
Read More »
LEADership Articles Worth Reading – September 6, 2012
Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy! How Innovative Leaders Maintain Their Edge We’re often asked: “Why
Read More »
B2B Content Marketing: See Cisco’s Successful Approach
There’s No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the most effective form of content marketing. The survey, B2B
Read More »
