Monthly Archives: October 2012 »
6 Key Factors Influencing B2B Marketing in the New Digital Economy
I have just returned from Egypt and it’s no surprise that I am in AWE of the pyramids—that’s the only way to describe this feeling. It’s one thing to see an Egyptian pyramid in
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Interesting Infographics: B2B Social Media Part 2 – is social media making you sick?
Cold and flu season may have started but have you heard about “The Social Sickness” that some people may be suffering from? Marketo has published an infographic to highlight the social media bad habits
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Interesting Infographics: B2B Social Media Part 1
When it comes to incorporating social media into your B2B Demand Generation strategy, the emphasis tends to be, and should be, on content marketing. Blue Grass Interactive created a social media infographic called “The
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B2B Buyer Behaviour—Reflections on A Dozen Insights
The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with
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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
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Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is
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LEADership Articles Worth Reading – October 9, 2012
We have curated some content we hope you will find useful in the area of B2B lead generation, social media and leadership. This selection as you can see has a main focus on B2B
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Interesting Infographics: Marketing in the Cloud Part 2
Is the cloud here to stay? How will it develop and affect your industry in the next 5 years? Axway has published an Infographic that predicts how the cloud will be implemented and its
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Interesting Infographics: Marketing in the Cloud Part 1
Thank you to everyone who has been following this feature on my blog – I appreciate all of your comments. One common comment is that while these infographics are very helpful to you, even
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Social Media is So “Freaking Hard”!
Welcome to the Wild, Wild West of B2B Social Media Marketing I was told that this past week was “Social Media Week”. My spontaneous response was, “Oh really, where?” I’m sorry, but I guess
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