Monthly Archives: November 2012 »
What NOT To Do When Faced With A Customer Service Issue
Don’t Throw Customer Service Out the Window at 30,000 Feet! I was making my way back to Toronto from Southern Africa last week after a short, but unbelievably successful business trip. The journey being
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Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
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Interesting Infographics: Lead Generation Principles
The infographics featured this week nicely summarize some of the basic of B2B lead generation. The first is the B2B Lead Generation Manifesto, created by a landing page platform, Unbounce. The original post introducing
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Can Social Media Innovation Enhance Lead Generation?
- Let’s Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts deliver measurable results or conversion. I know, there
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Truth Or Dare—Will Social Media Leave You Naked?
We have heard many different sentiments about it—“social media is so freaking hard”, “social media is making you sick”, more than 1700 CEOs are “fumbling in the dark with social media”; and so on
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Interesting Infographics: Going Viral Part 2
As I discussed yesterday, there are many different types of content but video is the medium that comes to mind when we think of content “going viral”. So how could I resist featuring a
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Interesting Infographics: Going Viral Part 1
Even though I do not advocate spike marketing, the concept of viral content continues to be intriguing to B2B marketers. Beyond the fact that some well known viral campaigns do not result in the
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13 B2B Lead Generation Mistakes You’ve Made—So What Can You Do Now?
When you return after a fairly long time away from the office, there’s always a lot of catching up to do. I like to walk the floor and get all the news as quickly
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