Monthly Archives: January 2013 »
Content Curation for B2B Marketing: Part Three
—Content Curation Tools to Feed Your Community A Gourmet Meal…Every Single Time! Concluding this three-part series, I have collated a shortlist of content curation tools that I have seen to be effective for B2B
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Content Curation for B2B Marketing: Part Two
—Take a Cue from the World of Wine Continuing this three-part series, I’m keeping my word from last week’s post where I talked about what content curation should and should not be. So this
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Interesting Infographics: The State of B2B Content Marketing
MarketingProfs and the Content Marketing Institute conducted a recent study which has been nicely summarized in the Infographic below. They found that in general, B2B marketers are still uncertain about how to effectively use
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Content Curation for B2B Marketing: Part One
—Add Flavour and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada. She picked up on my
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The LEADership River of Information – January 10, 2013
It is a new year and along with it, new ideas, case studies, infographics, strategies and challenges. To help you stay current with the most recent news and articles on B2B lead generation, we
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Top 5 CMO Resolutions for 2013
HAPPY NEW YEAR! And welcome back to my blog. 2013 is here and so are we. The so-called Mayan Apocalypse and the universal fascination with yet another doomsday turned out to be as ordinary
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