Monthly Archives: February 2013 »

Oscars 2013: 10 Lessons for B2B Marketers

Oscars 2013: 10 Lessons for B2B Marketers

Louis Foong February 26, 2013 0

Captain Kirk (William Shatner) beaming in from Starship Enterprise went into the future to advise the Oscar 2013 award ceremony show host, Seth MacFarlane about what not to do on stage. He showed the

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Learn Tips for 2013 From These Content Marketing Trendsetters

Learn Tips for 2013 From These Content Marketing Trendsetters

Louis Foong February 25, 2013 0

It is important to come up with a content marketing strategy in order to get ahead. Below, you will find an interesting article on content marketing trends for 2013. Do you know of any other

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Why the Benefits of Content Marketing Trumps Advertising

Why the Benefits of Content Marketing Trumps Advertising

Louis Foong February 22, 2013 0

Content marketing has arrived and is here to stay. According to the article below, there has been a significant amount of improvements to content marketing that has rivalled and will beat out advertisement.  Should

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Maximize the Benefits From Your Content Marketing Campaigns

Maximize the Benefits From Your Content Marketing Campaigns

Louis Foong February 22, 2013 0

Using different media to get your message across, is a sure way to get the most from content marketing campaigns. Here is an article I found on 5 ways to maximize your potential to

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Kick-start Your B2B Lead Generation Efforts…Start Losing It!

Kick-start Your B2B Lead Generation Efforts…Start Losing It!

Louis Foong February 20, 2013 0

—Cleanse, Renew, Restore Balance in Your Demand Generation Process  I’m not a movie star or a TV talk show host; I don’t dance with the stars; and the X-factor I thought until recently was

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A Social and Personal Business Strategy

A Social and Personal Business Strategy

Louis Foong February 18, 2013 0

It is personal and it is business. Read below to learn why reaching out to consumers employs both social and personal cues, in order to be successful. Do you agree that acting personally affects

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Caution: Social Media Rules to Avoid

Caution: Social Media Rules to Avoid

Louis Foong February 18, 2013 0

Not everything you read on the internet is true. This idea also applies to what you read about B2B social media. Read below to learn more about the social media rules you should ignore.

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Building a Social Media Strategy

Building a Social Media Strategy

Louis Foong February 15, 2013 0

Being strategical when it comes to using social media as a tool, is fundamental to your marketing success. Read here to learn about how to effectively use social media, through some Best Practices. Are

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The Cause and Effect of Social Media on B2B Marketing

The Cause and Effect of Social Media on B2B Marketing

Louis Foong February 15, 2013 0

Social media plays an incredibly important role in content marketing. Read here to learn more about how social media acts as the gateway in producing meaningful B2B content. Should we just rely on social media

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8 Steps to B2B Content Marketing

Louis Foong February 14, 2013 0

Content marketing strategies require planning. Here are 8 steps that lead to successful B2B content marketing. Do you have your own ideas on how to successfully produce B2B content? Share them with us.  There

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