About Louis Foong

Louis Foong, B2B Lead Generation Expert and CEO of The ALEA GroupLouis Foong is the founder and CEO of The ALEA Group Inc., one of North America’s most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. He is member of the B2B Council of the Canadian Marketing Association (“CMA”) and a regular contributor to the (CMA) blog. His work has appeared in Yahoo News, SmartBrief, CMO.com, USA Today, CustomerThink, Business2Community and on the list of “must reads” by McKinsey on Marketing and Sales. His commentaries and opinion pieces are shared by readers and valued for their industry insights, unique perspective, real-life experiences and often radical views that stimulate active discussions.

Louis’ astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large. With the right advice and a slew of result-driven services, he enables clients to gain maximum return on investment for their lead generation efforts. ALEA’s clients include companies in the technology, telecommunications, software, healthcare and professional services industries. Prior to starting the ALEA Group, Louis Foong has held various senior executive positions within corporate America. Today he is known and well-respected as a thought leader and pioneer in the B2B marketing world.

Popular Posts

To get started, here are my most popular posts.

 ALEA’s Universal Definition of a Lead (a must read!)

Social Media Lingo—Terms It Won’t Hurt You to Know

Comparing Centralized vs. Decentralized Marketing – Finding Middle Ground

Social Media is So “Freaking Hard”!

Can Social Media Innovation Enhance Lead Generation?

7 Tactics that Are Working for B2B Lead Generation Today

Why You Can’t Write Off Email Marketing—It Beats Social Media