Account Mapping »
How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
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A Review of the Top B2B Lead Generation Posts of 2011
Looking back over 2011, first thank you to everyone who has taken the time to read my posts and join in the conversation and improving approaches to B2B lead generation. If you are new
Read More »The Challenges that B2B Marketers Find the Most Difficult to Overcome
In my post last week, I promised to share some interesting “sound bytes” from the MarketingSherpa 2012 B2B Marketing Benchmark Report. These are comments from B2B marketers about the barriers they find the most
Read More »The Many Faces of “Lead Generation” – Trick or Treat?
Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come around no matter what the weather with their bags open
Read More »Do People Provide False Contact Information Online? 69% of the time!
It’s true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing tactic. Organizations include a strategically designed landing page in
Read More »Account Mapping and Intelligence – A waste of time or worth the effort?
account mapping, intelligence, B2B lead generation, demand generation, lead generation, CRM tool, internal list management
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