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Three Social Marketing Tricks to Remember From Top Brands
Re-evaluate your social media strategies with the help of these three tricks from top brands. Which of these tips do you find to be most helpful with your marketing strategy? Do you follow a
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B2B Social Media Case Study
Going Beyond Tactical Marketing To Build Engagement I am always on the lookout for case studies, success stories and examples of successful B2B lead generation that I can share on my blog. I shared
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Oscars 2013: 10 Lessons for B2B Marketers
Captain Kirk (William Shatner) beaming in from Starship Enterprise went into the future to advise the Oscar 2013 award ceremony show host, Seth MacFarlane about what not to do on stage. He showed the
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Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is
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$100+ Billion Market for Public Cloud Services
It’s Time B2B Marketing Steps Out of the Box and On to the Cloud—Up, Up and Away! There are no more “ifs” and “buts” or “when”—Cloud for the enterprise is real and the questions
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Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
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Interesting Infographics: The CMO
We have been discussing CMO’s and the role of CMO’s recently so I thought it would be timely to examine some Infographics for and about CMOs. First up, is a new infographic from The
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I Am Louis, Demand Generator and I Love Social Media
So let me tell you what it really means for B2B marketers… Inspired by the famous, “I am Joe and I’m Canadian” campaign, here is my take on social media and what it means
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B2B Content Marketing: See Cisco’s Successful Approach
There’s No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the most effective form of content marketing. The survey, B2B
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B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content
Most mid-level managers of B2B organizations know what they expect to hear from the C-Suite in a run up to performance target deadlines—“Let’s try to be innovative; let’s do something different.” This is a
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