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8 Reasons to Start a Full-Scale Digital Marketing Campaign

8 Reasons to Start a Full-Scale Digital Marketing Campaign

Louis Foong September 30, 2016 0

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand

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7 Steps to Brilliant B2B Marketing [Part 1]

7 Steps to Brilliant B2B Marketing [Part 1]

Louis Foong May 20, 2016 0

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing

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Interesting Infographics: Creating a Sustainable Marketing Strategy

Interesting Infographics: Creating a Sustainable Marketing Strategy

Louis Foong April 29, 2016 0

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to

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Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Louis Foong April 15, 2016 0

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they

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Taking Your Brand from “We know who they are” to “We know what they do”

Taking Your Brand from “We know who they are” to “We know what they do”

Louis Foong September 15, 2015 0

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon     As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. By putting the

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CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

Louis Foong May 13, 2015 0

“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” The comment comes from global CPG giant,

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3 Attributes of the Modern CMO

3 Attributes of the Modern CMO

Louis Foong December 9, 2014 0

CMO Spotlight: Susan Johnson, CMO, SunTrust   In today’s edition of the CMO Spotlight Series, I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through

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CMO Spotlight: Raja Rajamannar, CMO, Master Card  

CMO Spotlight: Raja Rajamannar, CMO, Master Card  

Louis Foong November 11, 2014 0

“If it’s Priceless, don’t mess it up!” When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to

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“Eat This—It’s Good For You”

“Eat This—It’s Good For You”

Louis Foong September 3, 2014 0

That’s Never Good Enough, So What Else Can You Do?    As parents we tell our children to eat their veggies because they are good. Then what happens? We struggle, the kids are unhappy,

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CMO Spotlight: Judith Sim, CMO, Oracle Corp.

CMO Spotlight: Judith Sim, CMO, Oracle Corp.

Louis Foong August 26, 2014 0

“Social marketing has changed everything” …states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what

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