Channel Marketing »
$100+ Billion Market for Public Cloud Services
It’s Time B2B Marketing Steps Out of the Box and On to the Cloud—Up, Up and Away! There are no more “ifs” and “buts” or “when”—Cloud for the enterprise is real and the questions
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How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
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Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »B2B Sales Funnel Monitoring – Removing the Blocks
Does More Contacts Mean More Sales? The numbers game has long been an affliction that plagues sales and marketing. Now, with the increasing attractiveness of social media marketing, this hunger for “more” has only
Read More »Cracking the Code for Channel Marketing
Demand Generation Goals and Strategies for 2012 Understanding buyer psychology is perhaps the most perplexing challenge marketers face in today’s times. Opinions and perceptions are strongly influenced by what is seen and heard and
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