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8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong February 17, 2017 0

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into

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Interesting Infographics: Influencer Marketing Drives 11x more ROI

Interesting Infographics: Influencer Marketing Drives 11x more ROI

Louis Foong February 10, 2017 0

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can

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Interesting Infographics:  How to Calculate Your Marketing Budget

Interesting Infographics: How to Calculate Your Marketing Budget

Louis Foong November 18, 2016 0

It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity have different needs when it comes to marketing strategies and

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The Cost of Online v. Offline Lead Generation

The Cost of Online v. Offline Lead Generation

Louis Foong September 16, 2016 0

What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are

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Learn From 6 Apps That Are Nailing Personalized Push

Learn From 6 Apps That Are Nailing Personalized Push

Louis Foong July 8, 2016 0

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying

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Interesting Infographics: When and How to Update Your Social Media

Interesting Infographics: When and How to Update Your Social Media

Louis Foong May 13, 2016 0

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a

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Secrets of Marketing Leaders

Secrets of Marketing Leaders

Louis Foong May 6, 2016 0

Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. It

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Interesting Infographics: Creating a Sustainable Marketing Strategy

Interesting Infographics: Creating a Sustainable Marketing Strategy

Louis Foong April 29, 2016 0

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to

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Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Louis Foong April 15, 2016 0

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they

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21 Ways to Maximize Your Lead Generation

21 Ways to Maximize Your Lead Generation

Louis Foong March 4, 2016 0

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can

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