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What We Learned from 300 Content Marketers

What We Learned from 300 Content Marketers

Louis Foong January 27, 2017 0

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend

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The Importance of Influencer Marketing

The Importance of Influencer Marketing

Louis Foong January 20, 2017 0

These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies

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Who will come out on top in 2017? Mobile or Desktop?

Who will come out on top in 2017? Mobile or Desktop?

Louis Foong January 6, 2017 0

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the

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Interesting Infographics: How the Brain Processes Content

Interesting Infographics: How the Brain Processes Content

Louis Foong December 23, 2016 0

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way

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11 Simple Steps to Boost Your Organic Click-Through Rates

11 Simple Steps to Boost Your Organic Click-Through Rates

Louis Foong November 25, 2016 0

Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content

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8 Reasons to Start a Full-Scale Digital Marketing Campaign

8 Reasons to Start a Full-Scale Digital Marketing Campaign

Louis Foong September 30, 2016 0

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand

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Learn From 6 Apps That Are Nailing Personalized Push

Learn From 6 Apps That Are Nailing Personalized Push

Louis Foong July 8, 2016 0

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying

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7 Steps to Brilliant B2B Marketing [Part 1]

7 Steps to Brilliant B2B Marketing [Part 1]

Louis Foong May 20, 2016 0

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing

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Interesting Infographics: Creating a Sustainable Marketing Strategy

Interesting Infographics: Creating a Sustainable Marketing Strategy

Louis Foong April 29, 2016 0

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to

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Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Louis Foong April 15, 2016 0

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they

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