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Interesting Infographics: Marketers Want S’More Technology

Interesting Infographics: Marketers Want S’More Technology

Louis Foong March 18, 2016 0

There are so many platforms and tools available for marketers right now that it can be hard to pinpoint which solutions your company should be investing in. Looking at what other companies are doing

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Interesting Infographics: How Digital Marketing Will Change This Year

Interesting Infographics: How Digital Marketing Will Change This Year

Louis Foong March 11, 2016 0

The beginning of a new year always brings us a fresh crop of lists predicting what the newest trends or technologies will look like. Even if some of the predictions turn out to be

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Agile Marketing – A New OS for Marketing

Agile Marketing – A New OS for Marketing

Louis Foong February 12, 2016 0

If you’ve ever played a team sport, you know how valuable a fast and agile player can be. Agile players react quickly, out-manoeuvre competitors, and can sometimes pull off feats you didn’t know were

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Interesting Infographics: 2016’s Major Marketing Trends

Interesting Infographics: 2016’s Major Marketing Trends

Louis Foong January 22, 2016 0

Survival of the fittest is one of the laws of nature, and – no surprise – also applies to the business world. Being fit in the business world includes keeping up with major trends,

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8 Ways to Improve Landing Page Optimization

8 Ways to Improve Landing Page Optimization

Louis Foong November 20, 2015 0

While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then chances are you are not getting the lead conversions that

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Louis Foong August 19, 2015 0

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that

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Interesting Infographics: Anatomy of a Landing Page

Interesting Infographics: Anatomy of a Landing Page

Louis Foong June 19, 2015 2

Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects

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CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

Louis Foong May 13, 2015 0

“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” The comment comes from global CPG giant,

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Interesting Infographics: The 8 Most Effective Types Of Content

Interesting Infographics: The 8 Most Effective Types Of Content

Louis Foong April 17, 2015 2

We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of 

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Interesting Infographics: Biggest Drivers of Increased Data Marketing

Interesting Infographics: Biggest Drivers of Increased Data Marketing

Louis Foong April 10, 2015 0

Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction.

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