Digital Marketing »

Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?

Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?

Louis Foong November 18, 2014 0

About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. I think it’s a good idea to revisit this

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Interesting Infographics:  What Makes You Leave a Website?

Interesting Infographics: What Makes You Leave a Website?

Louis Foong November 14, 2014 0

When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. This week’s infographic from

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Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

Louis Foong October 31, 2014 0

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine

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Interesting Infographics:  28 Pointer Email Marketing Checklist

Interesting Infographics: 28 Pointer Email Marketing Checklist

Louis Foong October 3, 2014 0

From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014.  However, have you maximized it’s effectiveness by ensuring your emails

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Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program

Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program

Louis Foong August 1, 2014 0

In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.” Circle S Studio, a marketing and design firm based in Virginia,

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Interesting Infographics: Read This If You Don’t Have A Digital Strategy

Interesting Infographics: Read This If You Don’t Have A Digital Strategy

Louis Foong July 18, 2014 0

As you’re already aware, it is crucial to have a marketing campaign that oversees various digital components. However, are other companies implementing a set digital strategy? And if they don’t have a strategy in

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What’s Your B2B Marketing Mission?

What’s Your B2B Marketing Mission?

Louis Foong April 15, 2014 0

Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of

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8 Reasons Why Marketing Automation Fails

8 Reasons Why Marketing Automation Fails

Louis Foong April 1, 2014 7

It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing

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Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

Louis Foong March 25, 2014 0

A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth

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So You Think You’re A Marketing Exec…

So You Think You’re A Marketing Exec…

Louis Foong February 27, 2014 0

How would you describe the role of a marketing executive? As a B2B leader, you are aware that marketing execs have broad, diverse roles that require both “people” and practical skills. When you have

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