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Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?

Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?

Louis Foong March 20, 2012 0

CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another

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The Rise of Inbound Marketing

The Rise of Inbound Marketing

Louis Foong March 7, 2012 1

Don’t Just Follow the Trend; Find a Balanced Approach I read with interest the recent HubSpot report on The 2012 State of Inbound Marketing. The key takeaways come as no surprise: Organizations that focus

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Does Your Social Media Image Match Ground Realities…or is it up in the air?

Does Your Social Media Image Match Ground Realities…or is it up in the air?

Louis Foong January 17, 2012 0

Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with

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Social Media for B2B and B2C—A Carnival of Grasshoppers?

Social Media for B2B and B2C—A Carnival of Grasshoppers?

Louis Foong November 29, 2011 0

Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a

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Barriers to B2B Marketing

Barriers to B2B Marketing

Louis Foong November 15, 2011 0

Continuing on my commentary on the MarketingSherpa 2012 B2B Marketing Benchmark Report, I’d like to draw your attention to what organizations consider the top barriers in their effort to overcome marketing challenges. Lack of

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Things they said at the B2B Demand Generation Summit…

Things they said at the B2B Demand Generation Summit…

Louis Foong June 21, 2011 0

Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve

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