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Email Deliverability: The Path to Your Subscriber’s Inbox

Email Deliverability: The Path to Your Subscriber’s Inbox

Louis Foong October 28, 2016 0

What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My

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Interesting Infographics: Email Marketing Stats to Blow Your Mind

Interesting Infographics: Email Marketing Stats to Blow Your Mind

Louis Foong October 14, 2016 0

Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter

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7 Tips for Getting More Responses to Your Emails

7 Tips for Getting More Responses to Your Emails

Louis Foong July 29, 2016 0

If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth

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Learn From 6 Apps That Are Nailing Personalized Push

Learn From 6 Apps That Are Nailing Personalized Push

Louis Foong July 8, 2016 0

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying

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Interesting Infographics: How to Send Emails Like a Pro

Interesting Infographics: How to Send Emails Like a Pro

Louis Foong July 6, 2016 0

215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted.

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Anatomy of a Successful B2B Sales Email

Anatomy of a Successful B2B Sales Email

Louis Foong June 24, 2016 0

I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are

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10 Ways Automated Email Can Wow Your Customers

10 Ways Automated Email Can Wow Your Customers

Louis Foong April 22, 2016 0

Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a

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Your ROI is in the Mail

Your ROI is in the Mail

Louis Foong November 6, 2015 0

With all the focus on digital marketing these days, you’d be forgiven for assuming that snail mail has gone the way of the dodo. But don’t throw out your stamp collection just yet. This

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Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips

Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips

Louis Foong March 20, 2015 0

Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful

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