General »

8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong February 17, 2017 0

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into

Read More »
What Type of Leader Are You?

What Type of Leader Are You?

Louis Foong January 13, 2017 0

Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways

Read More »
Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

Read More »
8 Critical Elements for Awesome Emails

8 Critical Elements for Awesome Emails

Louis Foong December 16, 2016 0

With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then

Read More »
Interesting Infographics: Anatomy of Email Outreach

Interesting Infographics: Anatomy of Email Outreach

Louis Foong February 26, 2016 0

Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to try to reach their target audiences, and sometimes it can

Read More »
CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

Louis Foong June 26, 2014 0

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow

Read More »
So You Think You’re A Marketing Exec…

So You Think You’re A Marketing Exec…

Louis Foong February 27, 2014 0

How would you describe the role of a marketing executive? As a B2B leader, you are aware that marketing execs have broad, diverse roles that require both “people” and practical skills. When you have

Read More »
Happy Holidays!

Happy Holidays!

Louis Foong December 24, 2013 0

We have talked all year long…raved and ranted, mulled and argued, researched and discussed…now it’s time to shut up and that’s just what I’m going to do. MERRY CHRISTMAS & A HAPPY NEW YEAR!

Read More »
Interesting Infographics: Top 3 Challenges B2B Leaders Face Today

Interesting Infographics: Top 3 Challenges B2B Leaders Face Today

Louis Foong September 27, 2013 0

Interesting Infographics is back! I read this one with great interest from B2B Marketing and have summarized for you below: Top 3 Challenges B2B Leaders Face Today Although branding plays an integral part in

Read More »
A B2B Video That Worked!

A B2B Video That Worked!

Louis Foong March 6, 2013 0

As you know, I have been working with Kirsty Dunne in a customized fitness and weight loss program.  As I was searching for ways to also improve my office environment to match my new

Read More »