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Ways to Make Your B2B Lead Generation Evergreen

Ways to Make Your B2B Lead Generation Evergreen

Louis Foong May 6, 2015 0

How to Manage Your B2B Lead Generation As Successfully As a Product Launch

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Interesting Infographics: The Story Behind Influencer Marketing

Interesting Infographics: The Story Behind Influencer Marketing

Louis Foong April 24, 2015 0

Let’s face it – people are savvy to advertising. It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry

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Interesting Infographics: The 8 Most Effective Types Of Content

Interesting Infographics: The 8 Most Effective Types Of Content

Louis Foong April 17, 2015 2

We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of 

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Interesting Infographics: Biggest Drivers of Increased Data Marketing

Interesting Infographics: Biggest Drivers of Increased Data Marketing

Louis Foong April 10, 2015 0

Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction.

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Interesting Infographics: The Science of Building Buyer Personas

Interesting Infographics: The Science of Building Buyer Personas

Louis Foong December 5, 2014 0

I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power

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Interesting Infographics: The ABC’s of Landing Pages That Work

Interesting Infographics: The ABC’s of Landing Pages That Work

Louis Foong November 28, 2014 0

Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you

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A Social and Personal Business Strategy

A Social and Personal Business Strategy

Louis Foong February 18, 2013 0

It is personal and it is business. Read below to learn why reaching out to consumers employs both social and personal cues, in order to be successful. Do you agree that acting personally affects

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Tips on Optimizing Social for B2B Lead Generation

Tips on Optimizing Social for B2B Lead Generation

Louis Foong February 8, 2013 0

Wondering how to turn your social channels into lead generating machines? The following presentation offers some great tips on B2B social media lead generation. Give us your feedback on which B2B social media tips worked

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Inbound Marketing Trends You Don’t Want to Ignore

Inbound Marketing Trends You Don’t Want to Ignore

Louis Foong February 6, 2013 0

Need to revitalize your inbound marketing strategies? Read the article below for a collection of resources highlighting important dos and don’ts that could be the game changer. Share some of your inbound marketing tips with

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The LEADership River of Information – January 10, 2013

The LEADership River of Information – January 10, 2013

Louis Foong January 10, 2013 0

It is a new year and along with it, new ideas, case studies, infographics, strategies and challenges. To help you stay current with the most recent news and articles on B2B lead generation, we

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