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Interesting Infographics: Inbound Marketing 101

Interesting Infographics: Inbound Marketing 101

Louis Foong November 26, 2012 0

In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are

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Interesting Infographics: Lead Generation Principles

Interesting Infographics: Lead Generation Principles

Louis Foong November 22, 2012 0

The infographics featured this week nicely summarize some of the basic of B2B lead generation. The first is the B2B Lead Generation Manifesto, created by a landing page platform, Unbounce. The original post introducing

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Can Social Media Innovation Enhance Lead Generation?

Can Social Media Innovation Enhance Lead Generation?

Louis Foong November 20, 2012 0

– Let’s Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts deliver measurable results or conversion. I know, there

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Interesting Infographics: Going Viral Part 2

Interesting Infographics: Going Viral Part 2

Louis Foong November 9, 2012 2

As I discussed yesterday, there are  many different types of content but video is the medium that comes to mind when we think of content “going viral”. So how could I resist featuring a

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Interesting Infographics: Going Viral Part 1

Interesting Infographics: Going Viral Part 1

Louis Foong November 8, 2012 0

Even though I do not advocate spike marketing, the concept of viral content continues to be intriguing to B2B marketers.  Beyond the fact that some well known viral campaigns do not result in the

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13 B2B Lead Generation Mistakes You’ve Made—So What Can You Do Now?

13 B2B Lead Generation Mistakes You’ve Made—So What Can You Do Now?

Louis Foong November 6, 2012 2

When you return after a fairly long time away from the office, there’s always a lot of catching up to do. I like to walk the floor and get all the news as quickly

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Interesting Infographics: B2B Social Media Part 1

Interesting Infographics: B2B Social Media Part 1

Louis Foong October 25, 2012 0

When it comes to incorporating social media into your B2B Demand Generation strategy, the emphasis tends to be, and should be, on content marketing. Blue Grass Interactive created a social media infographic called “The

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B2B Buyer Behaviour—Reflections on A Dozen Insights

B2B Buyer Behaviour—Reflections on A Dozen Insights

Louis Foong October 23, 2012 2

The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with

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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth

Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth

Louis Foong October 16, 2012 0

After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree

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LEADership Articles Worth Reading – October 9, 2012

LEADership Articles Worth Reading – October 9, 2012

Louis Foong October 9, 2012 0

We have curated some content we hope you will find useful in the area of B2B lead generation, social media and leadership. This selection as you can see has a main focus on B2B

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