Inbound Marketing »

Marketing Automation WILL NOT Help You Make More Sales

Marketing Automation WILL NOT Help You Make More Sales

Louis Foong June 28, 2011 0

When was the last time everything that was meant to, or should have happened from a marketing perspective, actually happen? Marketing automation vendors would have you believe that their tool is the answer to

Read More »
Things they said at the B2B Demand Generation Summit…

Things they said at the B2B Demand Generation Summit…

Louis Foong June 21, 2011 0

Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve

Read More »
Inbound Web Conversion

Inbound Web Conversion

Louis Foong June 15, 2011 2

– The land of opportunity for the B2B demand generator Jay Gaines (Twitter: @izjay), a Service Director with SiriusDecisions spoke about Website Conversion on Day 2 of the SiriusDecisions Summit this year. He talked

Read More »