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8 Facts You Need to Know About B2B Content Marketing [Infographic]
Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into
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Interesting Infographics: Influencer Marketing Drives 11x more ROI
Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can
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Increase LinkedIn Engagement by 386%
While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s
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What We Learned from 300 Content Marketers
When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend
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The Importance of Influencer Marketing
These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies
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What Type of Leader Are You?
Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways
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Who will come out on top in 2017? Mobile or Desktop?
I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the
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Interesting Infographics: The Evolution of the Strategic CMO
With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that
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Interesting Infographics: How the Brain Processes Content
Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way
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8 Critical Elements for Awesome Emails
With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then
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