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Personalization Without People?

Personalization Without People?

Louis Foong September 23, 2016 0

You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting their personal data. The trouble is, a lot of your

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The Cost of Online v. Offline Lead Generation

The Cost of Online v. Offline Lead Generation

Louis Foong September 16, 2016 0

What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are

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Interesting Infographics: The Potential of Social Media for B2B

Interesting Infographics: The Potential of Social Media for B2B

Louis Foong September 9, 2016 0

Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good

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Interesting Infographics: The State of Predictive Analytics

Interesting Infographics: The State of Predictive Analytics

Louis Foong September 2, 2016 0

It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn’t all that it’s cracked up to

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Crafting the Perfect Social Posts – Part 2

Crafting the Perfect Social Posts – Part 2

Louis Foong August 26, 2016 2

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week

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How to Create the Perfect Social Media Posts – Part 1

How to Create the Perfect Social Media Posts – Part 1

Louis Foong August 19, 2016 0

Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is

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How Marketers Create and Consume Content

How Marketers Create and Consume Content

Louis Foong August 12, 2016 0

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we

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How to Build a Cash Converting Marketing Funnel

How to Build a Cash Converting Marketing Funnel

Louis Foong August 5, 2016 0

Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. There are a lot of

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7 Tips for Getting More Responses to Your Emails

7 Tips for Getting More Responses to Your Emails

Louis Foong July 29, 2016 0

If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth

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How to Use Visual Collaboration at Each Stage of the Buying Cycle

How to Use Visual Collaboration at Each Stage of the Buying Cycle

Louis Foong July 22, 2016 0

Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all

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