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Truth Or Dare—Will Social Media Leave You Naked?
We have heard many different sentiments about it—“social media is so freaking hard”, “social media is making you sick”, more than 1700 CEOs are “fumbling in the dark with social media”; and so on
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B2B Buyer Behaviour—Reflections on A Dozen Insights
The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with
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Highly Effective B2B Lead Generation Habits
—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine’s “25 Most Influential Americans” in 1996, Covey was truly a thought
Read More »![A Universal Definition of a Lead [Infographic]](http://louisfoong.com/wp-content/themes/Avenue/timthumb.php?src=http://louisfoong.com/wp-content/themes/Avenue/images/thumbnail.png&w=290&h=160)
A Universal Definition of a Lead [Infographic]
For years, we have adhered to what we call a universal definition of a lead for effective lead generation whether B2B or B2C. Even today, it remains not only relevant but necessary to any
Read More »How to Refine Your Lead Generation Process for Greater ROI
Lessons from the World of Champagne You know why I keep finding connections between marketing and gourmet wining and dining? Because they both aim at delighting an audience and hold my fancy for this
Read More »Is Pinterest Headed Towards Becoming Pin-Disinterest for B2B?
Fans of the latest social media darling, Pinterest, swear that the social sharing site is great for individuals and businesses alike. The retail market has found a new online show gallery. Professionals who offer
Read More »Inbound Vs. Outbound—An Ongoing Debate
But what do B2B Marketers Really Need for Sales Funnel Optimization? BALANCE. A simple, one-word answer to the question. Just like the classic “which came first, the chicken or the egg” question, the debate
Read More »Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »B2B Sales Funnel Monitoring – Removing the Blocks
Does More Contacts Mean More Sales? The numbers game has long been an affliction that plagues sales and marketing. Now, with the increasing attractiveness of social media marketing, this hunger for “more” has only
Read More »Love Struck, Infatuated or Just in Awe of Social Media?
It’s time to pursue a meaningful relationship… It was another red carpet night in tinsel town this past Sunday; the 2012 Grammy Awards at The Staples Center in LA were watched by music fans
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