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Interesting Infographics: How To Stand Out As A B2B Marketer

Interesting Infographics: How To Stand Out As A B2B Marketer

Louis Foong November 15, 2013 0

Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. However, having a strategy is necessary to create a successful campaign. What’s

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How to Reduce the Cost of a B2B Lead

How to Reduce the Cost of a B2B Lead

Louis Foong November 12, 2013 1

That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are

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Interesting Infographics: Top Content Marketing Trends You Need To Know

Interesting Infographics: Top Content Marketing Trends You Need To Know

Louis Foong November 1, 2013 0

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing

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Have You Ever Told Yourself, “Stop Wasting My Time”?

Have You Ever Told Yourself, “Stop Wasting My Time”?

Louis Foong October 28, 2013 2

5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts Most of us have no patience for time-wasters. These could be individuals, organizations or just situations we find ourselves

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What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!

What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!

Louis Foong October 22, 2013 0

At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a

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How To Have A Sexy Campaign In An Unsexy Industry

How To Have A Sexy Campaign In An Unsexy Industry

Louis Foong October 18, 2013 2

Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Below,

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“Change Before You Have To”…Think Conversion NOW

“Change Before You Have To”…Think Conversion NOW

Louis Foong October 8, 2013 1

If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to

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Revealed: The Truth Behind The Goals And Challenges Of Content Marketing

Revealed: The Truth Behind The Goals And Challenges Of Content Marketing

Louis Foong October 4, 2013 0

Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Content Marketing: The Top Reasons Why According to LinkedIn’s research, lead generation

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Part 2: Essential Questions to Ask Your B2B Lead Generation Partner

Part 2: Essential Questions to Ask Your B2B Lead Generation Partner

Louis Foong September 26, 2013 0

“If you think it’s expensive to hire a professional to do the job, wait till you hire an amateur” — Paul Neal “Red Adair” Paul Neal “Red” Adair was a famous American oil well

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4 Questions You Need to Ask Your B2B Lead Generation Partner

4 Questions You Need to Ask Your B2B Lead Generation Partner

Louis Foong September 24, 2013 0

“Can You Make Me An Omelette?” Asks Bobby Flay Bobby Flay, celebrity chef of Iron Chef America fame once said, “When I’m hiring a cook for one of my restaurants and I want to

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