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3 Ways to Feed Your Audience What They Are Craving

3 Ways to Feed Your Audience What They Are Craving

Louis Foong July 2, 2014 0

—B2B Lead Generation Tips to Make them Say “Gimme More!” Two years ago, I went on a culinary tour of Paris, France. My two most favourite memories from that tour are the Ladurée macarons

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CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

Louis Foong June 26, 2014 0

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow

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B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not

B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not

Louis Foong June 17, 2014 0

32 Days. 32 Countries from around the world. It’s a month-and-a-day of global soccer mania that beats the excitement and fan frenzy of any other world sporting event. Personal and professional schedules are being

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5 Tips to Refresh Your B2B Lead Generation

5 Tips to Refresh Your B2B Lead Generation

Louis Foong June 10, 2014 0

9 pm and the last rays of the sun still continue to spread their glow in the sky. The magic of this season. The time for grilling and chilling. Perfect weather to enjoy outdoor

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Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!

Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!

Louis Foong June 2, 2014 0

Urban dwellers like me consider farming a relatively safe occupation. There’s no having to navigate through rush hour traffic like office-goers, no handling of dangerous chemicals like scientists and pharmaceutical employees, no struggling with

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[Announcement] MyLeads2Go Unveils Channel App for Android Devices

[Announcement] MyLeads2Go Unveils Channel App for Android Devices

Louis Foong May 27, 2014 0

Game-changer for manufacturers to communicate with channels in real-time I am very excited to announce that my company, The ALEA Group, Inc., has released an exciting channel app for Android users of our MyLeads2Go channel partner lead generation and

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Your Buyers Are Bored! Fire Up Your B2B Demand Generation!

Your Buyers Are Bored! Fire Up Your B2B Demand Generation!

Louis Foong May 20, 2014 0

—How About Some Crispy, Fried Mealworms? Before you say “Yuck”, let me tell you why this unusual meal came to my mind. Rarely do I flip TV channels since we now live in the

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6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage

6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage

Louis Foong May 13, 2014 0

I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s

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HELP! My CMO Is Big on Hacking!

HELP! My CMO Is Big on Hacking!

Louis Foong May 5, 2014 0

—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.) Until recently, there was nothing positive to be said about hacking. In the marketing world today, and particularly, in the disruptive innovation world,

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Is it Time to Change the Universal Definition of a Lead?

Is it Time to Change the Universal Definition of a Lead?

Louis Foong April 22, 2014 0

Change is good, change is healthy, change is refreshing; change is often, inevitable. So do we need to revisit the universal definition of a lead in the world of sales and marketing? Has this

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