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“Break the Ice” with B2B Lead Generation Programs that Work

“Break the Ice” with B2B Lead Generation Programs that Work

Louis Foong July 22, 2014 0

How would you react if you told someone, “I have this week’s winning lottery ticket and I want to give it to you”, and the individual responds by saying, “No thank you, I already

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10 Ways to Empower Channel Partners and Drive Sales Growth

10 Ways to Empower Channel Partners and Drive Sales Growth

Louis Foong July 15, 2014 0

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. The reality is that the demand generation responsibility rests almost entirely with the manufacturer.

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Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now

Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now

Louis Foong July 11, 2014 0

If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost, LinkedIn leads to approximately 80% of conversions. When you compare

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B2B Demand Generation Experts—A Call to Arms

B2B Demand Generation Experts—A Call to Arms

Louis Foong July 8, 2014 0

Time to Declare Independence and Take Control!   When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes

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3 Ways to Feed Your Audience What They Are Craving

3 Ways to Feed Your Audience What They Are Craving

Louis Foong July 2, 2014 0

—B2B Lead Generation Tips to Make them Say “Gimme More!” Two years ago, I went on a culinary tour of Paris, France. My two most favourite memories from that tour are the Ladurée macarons

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CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

Louis Foong June 26, 2014 0

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow

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B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not

B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not

Louis Foong June 17, 2014 0

32 Days. 32 Countries from around the world. It’s a month-and-a-day of global soccer mania that beats the excitement and fan frenzy of any other world sporting event. Personal and professional schedules are being

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5 Tips to Refresh Your B2B Lead Generation

5 Tips to Refresh Your B2B Lead Generation

Louis Foong June 10, 2014 0

9 pm and the last rays of the sun still continue to spread their glow in the sky. The magic of this season. The time for grilling and chilling. Perfect weather to enjoy outdoor

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Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!

Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!

Louis Foong June 2, 2014 0

Urban dwellers like me consider farming a relatively safe occupation. There’s no having to navigate through rush hour traffic like office-goers, no handling of dangerous chemicals like scientists and pharmaceutical employees, no struggling with

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[Announcement] MyLeads2Go Unveils Channel App for Android Devices

[Announcement] MyLeads2Go Unveils Channel App for Android Devices

Louis Foong May 27, 2014 0

Game-changer for manufacturers to communicate with channels in real-time I am very excited to announce that my company, The ALEA Group, Inc., has released an exciting channel app for Android users of our MyLeads2Go channel partner lead generation and

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