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CMO Spotlight: Raja Rajamannar, CMO, Master Card  

CMO Spotlight: Raja Rajamannar, CMO, Master Card  

Louis Foong November 11, 2014 0

“If it’s Priceless, don’t mess it up!” When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to

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Your Buyers Are Not Businesses, They Are People  — The B2B Buyer is Now A Myth…

Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…

Louis Foong October 27, 2014 0

On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. Peter’s Square, I stopped to take night time photos of the Basilica and the

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3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

Louis Foong October 21, 2014 0

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. There are many qualifying criteria depending on how you

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The Biggest Lesson I Learned this Year As A CEO

The Biggest Lesson I Learned this Year As A CEO

Louis Foong September 30, 2014 0

2014 has been quite an enlightening year for me so far. I have had the privilege to learn valuable life lessons from the likes of Anthony Robbins and Jay Abraham. Following my curiosity, I

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You Only Live Once (But You Have to Be Born Twice)

You Only Live Once (But You Have to Be Born Twice)

Louis Foong September 23, 2014 0

Yes, I know, that sounds like a very deep, intense statement. Or just plain crazy…whichever way you look at it. In my own defense, let me say that I am the intense kind. I’m

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Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Louis Foong September 16, 2014 0

In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.  “Know the rules well, so you can break them effectively.” ― Dalai Lama

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Big Data WILL Transform Your B2B Lead Generation

Big Data WILL Transform Your B2B Lead Generation

Louis Foong September 9, 2014 0

—If You Learn How to Use It   Have you ever wondered how the greatest life coaches like Jay Abraham, Tony Robbins, Robin Sharma and others in their league always figure out a way

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“Eat This—It’s Good For You”

“Eat This—It’s Good For You”

Louis Foong September 3, 2014 0

That’s Never Good Enough, So What Else Can You Do?    As parents we tell our children to eat their veggies because they are good. Then what happens? We struggle, the kids are unhappy,

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B2B Lead Generation Served Las Vegas Style

B2B Lead Generation Served Las Vegas Style

Louis Foong August 19, 2014 0

Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say. I say that’s easier said than done. When you have spent a

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