Lead Generation »

Your Buyers Are Bored! Fire Up Your B2B Demand Generation!

Your Buyers Are Bored! Fire Up Your B2B Demand Generation!

Louis Foong May 20, 2014 0

—How About Some Crispy, Fried Mealworms? Before you say “Yuck”, let me tell you why this unusual meal came to my mind. Rarely do I flip TV channels since we now live in the

Read More »
6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage

6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage

Louis Foong May 13, 2014 0

I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s

Read More »
HELP! My CMO Is Big on Hacking!

HELP! My CMO Is Big on Hacking!

Louis Foong May 5, 2014 0

—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.) Until recently, there was nothing positive to be said about hacking. In the marketing world today, and particularly, in the disruptive innovation world,

Read More »
Is it Time to Change the Universal Definition of a Lead?

Is it Time to Change the Universal Definition of a Lead?

Louis Foong April 22, 2014 0

Change is good, change is healthy, change is refreshing; change is often, inevitable. So do we need to revisit the universal definition of a lead in the world of sales and marketing? Has this

Read More »
Spring Clean B2B Lead Generation in 5 Easy Steps

Spring Clean B2B Lead Generation in 5 Easy Steps

Louis Foong April 8, 2014 0

Refresh, Recycle, Repurpose, Refinish, Recreate Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over.

Read More »
8 Reasons Why Marketing Automation Fails

8 Reasons Why Marketing Automation Fails

Louis Foong April 1, 2014 6

It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing

Read More »
Your Lead Generation Should Focus On Only One Thing…A Positive Outcome

Your Lead Generation Should Focus On Only One Thing…A Positive Outcome

Louis Foong March 18, 2014 0

Every CMO today dreams of being a transformer—one who can evangelize sales and marketing within the organization and emerge as the hero. Easier said than done! Most often, the problem is because the focus

Read More »
Business Is Personal …And If It’s Not, There Is No Business!

Business Is Personal …And If It’s Not, There Is No Business!

Louis Foong March 12, 2014 0

Gone are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. All this has changed. Marketers are seeing now how crafting

Read More »
5 Steps to Prevent B2B Lead Generation Failure …And 5 Danger Signs to Watch Out for

5 Steps to Prevent B2B Lead Generation Failure …And 5 Danger Signs to Watch Out for

Louis Foong February 18, 2014 0

Whether they are ice dancing in perfect harmony or leaping into the sky and back down on the most intimidating ski slopes, the achievements of the Sochi Olympians are awe-inspiring to say the least.

Read More »
5 Essential Ingredients of B2B Relationship Marketing

5 Essential Ingredients of B2B Relationship Marketing

Louis Foong February 11, 2014 0

Love is in the air. Valentine’s Day is coming up on Friday and for us folks in Ontario, Canada, it’s also the Family Day long weekend. From romantic dinners to cozy, cheerful family hangouts,

Read More »