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Truth Or Dare—Will Social Media Leave You Naked?

Truth Or Dare—Will Social Media Leave You Naked?

Louis Foong November 13, 2012 0

We have heard many different sentiments about it—“social media is so freaking hard”, “social media is making you sick”, more than 1700 CEOs are “fumbling in the dark with social media”; and so on

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13 B2B Lead Generation Mistakes You’ve Made—So What Can You Do Now?

13 B2B Lead Generation Mistakes You’ve Made—So What Can You Do Now?

Louis Foong November 6, 2012 2

When you return after a fairly long time away from the office, there’s always a lot of catching up to do. I like to walk the floor and get all the news as quickly

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B2B Buyer Behaviour—Reflections on A Dozen Insights

B2B Buyer Behaviour—Reflections on A Dozen Insights

Louis Foong October 23, 2012 2

The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with

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Is it Time to Hire a Chief Social Media Officer?

Is it Time to Hire a Chief Social Media Officer?

Louis Foong October 10, 2012 0

Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is

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B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content

B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content

Louis Foong August 28, 2012 2

Most mid-level managers of B2B organizations know what they expect to hear from the C-Suite in a run up to performance target deadlines—“Let’s try to be innovative; let’s do something different.” This is a

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LEADership Articles Worth Reading – August 23, 2012

LEADership Articles Worth Reading – August 23, 2012

Louis Foong August 23, 2012 0

Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy! Omni Channel Marketing Companies that have the best data (the

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LEADership Articles Worth Reading – August 10, 2012

LEADership Articles Worth Reading – August 10, 2012

Louis Foong August 10, 2012 0

Read some of the lead generation and marketing articles I have rounded up below that we think are worth a read. Enjoy! The 5 Types of Prospects You Meet Online, and How to Sell

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More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]

More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]

Louis Foong August 8, 2012 0

  Is Your CEO “Drinking from the Fire Hose”? IBM’s fifth biennial Global CEO Study involved interviews with 1709 CEOs across 18 industries (B2C and B2B) in 64 countries. The consensus based on this

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The 3 Magic Words of Customer Experience – Positive. Delightful. Exclusive.

The 3 Magic Words of Customer Experience – Positive. Delightful. Exclusive.

Louis Foong July 31, 2012 0

From Slumdog Millionaire to the Isles of Wonder at the 2012 London Olympics Opening Ceremony, film producer Danny Boyle has yet again delivered an artistic experience that was positively, delightfully, exclusive. That’s what you

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