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Strategic Planning for Inbound Marketing

Strategic Planning for Inbound Marketing

Louis Foong July 8, 2010 0

When organizations take on inbound marketing, it requires an integrated marketing approach to ensure that every initiative is part of a strategic plan. In order to deliver the overall marketing and CRM goals, inbound

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Following inbound marketing trends enables adoption of best practices for lead generation

Following inbound marketing trends enables adoption of best practices for lead generation

Louis Foong July 5, 2010 0

Inbound marketing is the strategic use of tools and techniques that draw the attention of a qualified target audience through relevant content and interactive engagement. That’s a simple definition of Inbound Marketing. The keyword

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Customer Referrals Act as CRM Catalysts across Social Media

Customer Referrals Act as CRM Catalysts across Social Media

Louis Foong June 30, 2010 0

Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your CRM system. Sounds like a cliché? Well, maybe; but it’s

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Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!

Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!

Louis Foong June 28, 2010 0

Social media plays an important role in the sales cycle, but keeping your CRM database is key. No matter how many budget cuts your organization introduces to cope with challenging times, you somehow make

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How Social Media Can Augment Your CRM Effectiveness

How Social Media Can Augment Your CRM Effectiveness

Louis Foong June 24, 2010 0

Enhancing CRM using social media for B2B lead generation. While B2B lead generation is an ongoing activity that fuels your sales funnel, how you nurture the leads and turn them into customers is a

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