Lead Qualification »
13 B2B Lead Generation Mistakes You’ve Made—So What Can You Do Now?
When you return after a fairly long time away from the office, there’s always a lot of catching up to do. I like to walk the floor and get all the news as quickly
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Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
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What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
Read More »![A Universal Definition of a Lead [Infographic]](http://louisfoong.com/wp-content/themes/Avenue/timthumb.php?src=http://louisfoong.com/wp-content/themes/Avenue/images/thumbnail.png&w=290&h=160)
A Universal Definition of a Lead [Infographic]
For years, we have adhered to what we call a universal definition of a lead for effective lead generation whether B2B or B2C. Even today, it remains not only relevant but necessary to any
Read More »How to Refine Your Lead Generation Process for Greater ROI
Lessons from the World of Champagne You know why I keep finding connections between marketing and gourmet wining and dining? Because they both aim at delighting an audience and hold my fancy for this
Read More »LEADership Articles Worth Reading – June 14, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on lead generation and marketing ideas and leadership. Enjoy! The Rise
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How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
Read More »Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »Love Struck, Infatuated or Just in Awe of Social Media?
It’s time to pursue a meaningful relationship… It was another red carpet night in tinsel town this past Sunday; the 2012 Grammy Awards at The Staples Center in LA were watched by music fans
Read More »The Challenges that B2B Marketers Find the Most Difficult to Overcome
In my post last week, I promised to share some interesting “sound bytes” from the MarketingSherpa 2012 B2B Marketing Benchmark Report. These are comments from B2B marketers about the barriers they find the most
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