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Inbound Marketing Trends You Don’t Want to Ignore
Need to revitalize your inbound marketing strategies? Read the article below for a collection of resources highlighting important dos and don’ts that could be the game changer. Share some of your inbound marketing tips with
Read More »![A Universal Definition of a Lead [Infographic]](http://louisfoong.com/wp-content/themes/Avenue/timthumb.php?src=http://louisfoong.com/wp-content/themes/Avenue/images/thumbnail.png&w=290&h=160)
A Universal Definition of a Lead [Infographic]
For years, we have adhered to what we call a universal definition of a lead for effective lead generation whether B2B or B2C. Even today, it remains not only relevant but necessary to any
Read More »The Challenges that B2B Marketers Find the Most Difficult to Overcome
In my post last week, I promised to share some interesting “sound bytes” from the MarketingSherpa 2012 B2B Marketing Benchmark Report. These are comments from B2B marketers about the barriers they find the most
Read More »Lead Conversion—the Biggest Challenge in the Marketing-Sales Funnel
A couple of weeks ago we purchased the comprehensive, 200 page MarketingSherpa 2012 B2B Marketing Benchmark Report. This veritable source of marketing insights is a reminder of the B2B marketing industry’s key challenges and
Read More »The Many Faces of “Lead Generation” – Trick or Treat?
Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come around no matter what the weather with their bags open
Read More »B2B Marketing and Lead Generation Challenges – “The Q Continuum”
One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space Nine, and Star Trek: Voyager. For those of you who
Read More »Things they said at the B2B Demand Generation Summit…
Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve
Read More »Inbound Web Conversion
- The land of opportunity for the B2B demand generator Jay Gaines (Twitter: @izjay), a Service Director with SiriusDecisions spoke about Website Conversion on Day 2 of the SiriusDecisions Summit this year. He talked
Read More »Do People Provide False Contact Information Online? 69% of the time!
It’s true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing tactic. Organizations include a strategically designed landing page in
Read More »To Spike, or Not to Spike: that is the question
I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging
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