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Stir It Up—It’s the Holiday Season!
Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast, you have to admit that the lights, the music, the
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Can Social Media Innovation Enhance Lead Generation?
- Let’s Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts deliver measurable results or conversion. I know, there
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6 Key Factors Influencing B2B Marketing in the New Digital Economy
I have just returned from Egypt and it’s no surprise that I am in AWE of the pyramids—that’s the only way to describe this feeling. It’s one thing to see an Egyptian pyramid in
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Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is
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LEADership Articles Worth Reading – October 9, 2012
We have curated some content we hope you will find useful in the area of B2B lead generation, social media and leadership. This selection as you can see has a main focus on B2B
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Social Media is So “Freaking Hard”!
Welcome to the Wild, Wild West of B2B Social Media Marketing I was told that this past week was “Social Media Week”. My spontaneous response was, “Oh really, where?” I’m sorry, but I guess
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Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
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Interesting Infographics: The CMO
We have been discussing CMO’s and the role of CMO’s recently so I thought it would be timely to examine some Infographics for and about CMOs. First up, is a new infographic from The
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I Am Louis, Demand Generator and I Love Social Media
So let me tell you what it really means for B2B marketers… Inspired by the famous, “I am Joe and I’m Canadian” campaign, here is my take on social media and what it means
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LEADership Articles Worth Reading – September 6, 2012
Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy! How Innovative Leaders Maintain Their Edge We’re often asked: “Why
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