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6 Key Factors Influencing B2B Marketing in the New Digital Economy

6 Key Factors Influencing B2B Marketing in the New Digital Economy

Louis Foong October 30, 2012 0

I have just returned from Egypt and it’s no surprise that I am in AWE of the pyramids—that’s the only way to describe this feeling. It’s one thing to see an Egyptian pyramid in

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Is it Time to Hire a Chief Social Media Officer?

Is it Time to Hire a Chief Social Media Officer?

Louis Foong October 10, 2012 0

Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is

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LEADership Articles Worth Reading – October 9, 2012

LEADership Articles Worth Reading – October 9, 2012

Louis Foong October 9, 2012 0

We have curated some content we hope you will find useful in the area of B2B lead generation, social media and leadership. This selection as you can see has a main focus on B2B

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Social Media is So “Freaking Hard”!

Social Media is So “Freaking Hard”!

Louis Foong October 2, 2012 1

Welcome to the Wild, Wild West of B2B Social Media Marketing I was told that this past week was “Social Media Week”. My spontaneous response was, “Oh really, where?” I’m sorry, but I guess

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Interesting Infographics: The CMO

Interesting Infographics: The CMO

Louis Foong September 13, 2012 0

We have been discussing CMO’s and the role of CMO’s recently so  I thought it would be timely to examine some Infographics for and about CMOs. First up, is a new infographic from The

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I Am Louis, Demand Generator and I Love Social Media

I Am Louis, Demand Generator and I Love Social Media

Louis Foong September 11, 2012 0

So let me tell you what it really means for B2B marketers… Inspired by the famous, “I am Joe and I’m Canadian” campaign, here is my take on social media and what it means

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LEADership Articles Worth Reading – September 6, 2012

LEADership Articles Worth Reading – September 6, 2012

Louis Foong September 6, 2012 0

Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy! How Innovative Leaders Maintain Their Edge We’re often asked: “Why

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B2B Content Marketing: See Cisco’s Successful Approach

B2B Content Marketing: See Cisco’s Successful Approach

Louis Foong September 5, 2012 2

There’s No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the most effective form of content marketing. The survey, B2B

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LEADership Articles Worth Reading – August 23, 2012

LEADership Articles Worth Reading – August 23, 2012

Louis Foong August 23, 2012 0

Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy! Omni Channel Marketing Companies that have the best data (the

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