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B2B Marketing and Lead Generation Challenges – “The Q Continuum”

B2B Marketing and Lead Generation Challenges – “The Q Continuum”

Louis Foong October 18, 2011 0

One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space Nine, and Star Trek: Voyager. For those of you who

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Lessons from Facebook Addicts

Lessons from Facebook Addicts

Louis Foong October 4, 2011 1

I’ve been seeing and hearing so much lately about how individuals can’t do without their daily (or is that hourly?) fix of Facebook that I decided to rock the boat a little bit. So

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“1 in 3 B2B marketers worldwide report financial contribution metrics to senior management”

“1 in 3 B2B marketers worldwide report financial contribution metrics to senior management”

Louis Foong September 8, 2011 0

…But Why Blame Marketing for this? Marketing has traditionally been the first to be blamed when things don’t quite work the way they should. Not much has changed in that respect over the years.

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Inbound Web Conversion

Inbound Web Conversion

Louis Foong June 15, 2011 2

– The land of opportunity for the B2B demand generator Jay Gaines (Twitter: @izjay), a Service Director with SiriusDecisions spoke about Website Conversion on Day 2 of the SiriusDecisions Summit this year. He talked

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A 10-Point Checklist for Achieving Marketing Leadership

A 10-Point Checklist for Achieving Marketing Leadership

Louis Foong March 1, 2011 2

As business owners and head honchos of organizations, no matter how big or small, we have the responsibility of demonstrating marketing leadership. A vital part of that is staying relevant and infusing into our

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