Marketing Automation »
Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
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Interesting Infographics: Marketing in the Cloud Part 1
Thank you to everyone who has been following this feature on my blog – I appreciate all of your comments. One common comment is that while these infographics are very helpful to you, even
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The Many Faces of “Lead Generation” – Trick or Treat?
Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come around no matter what the weather with their bags open
Read More »Who’s Running Your Marketing?
It’s not uncommon to see newbie, tech-savvy, social marketers display their impatience with the “grey brigade”. It’s equally common to see experienced, mature heads shaking disapprovingly at Generation Y who are “still green behind
Read More »Marketing Automation WILL NOT Help You Make More Sales
When was the last time everything that was meant to, or should have happened from a marketing perspective, actually happen? Marketing automation vendors would have you believe that their tool is the answer to
Read More »Things they said at the B2B Demand Generation Summit…
Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve
Read More »Demand generation — when pull not push seals the deal!
In my previous blog I commented on how demand generation goes beyond a leads database; that it involves nurturing true, qualified leads. I raised an important question about marketing strategy — Do you tend
Read More »Make Sales Leads a Privilege, Not a Right
Want to significantly increase your B2B lead conversion rates and get your salespeople to provide near 100 percent feedback on lead status? Then stop sending them sales leads— seriously! Instead, set up an online
Read More »Effective B2B demand generation should not be complicated
Unfortunately, with the advent of sophisticated CRM and sales automation tools, we are seeing a tendency to over-think and over-complicate the DG process or to rely too heavily on technology as a “silver bullet.”
Read More »Why Most “Spike” Marketing Campaigns Fail
Companies often initiate tactical “spike” marketing campaigns to overcome a quarterly sales or lead shortfall. “Spike” programs are a series of “one offs” that may yield short term numbers. However, they are largely a
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